The client’s customer support team had a heavily spreadsheet-based means of managing customer support queries. Their existing Salesforce.com had already been implemented in a sales division within this organisation. However, without an integrated customer service capability, sales team members had little understanding of the queries being logged by their customers and therefore had a restricted view of client relationships. Clients home grown ERP did not furnish the data to Salesforce restricting them to view real time analytics and metrics.
.